Most WordPress agencies won't give you a number until after a "discovery call." Here's an honest breakdown of what a redesign actually costs and why.
How much does a WordPress redesign cost?
A custom WordPress redesign using Elementor Pro typically runs $800–$5,000, with most small-business sites (5-8 pages, no custom booking/e-commerce logic) landing between $1,200 and $2,500. The main cost drivers are page count, custom functionality (booking systems, membership areas), and whether existing content needs to be rewritten or just re-designed around.
What actually drives the price up or down
Page count and complexity (a 5-page brochure site vs. a 20-page multi-service site); custom functionality beyond Elementor's native features; content readiness (existing copy vs. needing SEO/AEO-aware writing); migration complexity (preserving SEO rankings during a redesign adds scope but prevents a traffic crash post-launch).
Why "cheap" redesigns often cost more later
A $300 Fiverr redesign built on a heavy multipurpose theme with 6 stacked plugins usually needs a second redesign within a year — either because it's too slow, too fragile, or nobody but the original builder can maintain it. The real cost comparison isn't $300 vs. $2,000 — it's $300-now-plus-another-$2,000-in-8-months vs. $2,000-once.
Getting an accurate quote
Every Dotance quote is fixed-price after a scope call — not hourly, not "starting at" with hidden add-ons.